Client
Scentology
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Services
Brand Strategy
Campaign
Print
Illustration
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Industry
Retail
Beauty & Fashion

Challenge

Scentology, a fragrance retail chain based in Columbus, Ohio, offers name-brand fragrances without the department store price tags. Studio Piko has worked with the retailer on various seasonal promotions and retail campaigns. During a particularly warm month of June, we decided to celebrate the timeless joys of summer.


Solution

What makes us fall in love with summer? Is it vanilla cones in the afternoon heat, the road trips to the beach, or the feel of soft sand between our toes? In a playful nod to the scent culture that is often associated with beauty and fashion, the Summer Refresh campaign highlights the joys of summer in a graphic and visually minimalistic style.


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